Well-founded, leading paths into the future that are economically viable — so you know what to build, and what not to.
Services
- Vision development for corporations and mid-sized companies
- Growth strategies for retail, industry, and automotive
- Development of innovative growth models and innovations
- Guidance on data and AI business strategies for corporations and mid-sized companies
Selected Projects
As part of the project, the strategy shifted from a discount model to that of a new quality brand. Drawing on full-service consulting from the Hirschen Group—including myself—and a dedicated team established specifically for this purpose, the new positioning and all touchpoints were developed. Furthermore, implementation encompassed the development of the new POS presence and a national employer branding strategy.
Setting up a "workforce of the future" strategy Workshops for HR and employer branding as well as for management Keynote in front of all store managers
As part of the 360° analysis, the influencing factors, trends, and insights of the Swiss shopping-center customer were examined. Building on this, a vision workshop — including an expert panel to develop a vision model — was prepared, conducted, and followed up. Finally, the vision and goals were finalized as anchors for the redesign of the shopping centers and were created and tested using an evaluation matrix.
Consulting within an interdisciplinary team (Sales, Digital, Retail Experience). We brought together global market developments such as customer data, projections of population structures and cityscapes, as well as climate patterns and global cultural shifts. On this basis, a retail ecosystem focused on POS, partnerships, services, and experience formats was developed, along with hybrid POS concepts for Porsche in Europe and Asia.
Development of a hybrid CRM tool that captures the situational needs of potential customers across the various touchpoints and links them with feedback and market-research findings. In addition to integration into the customer funnel process, the project scope included setting up the technological requirements for integration within Porsche's backend systems.
The consulting project encompassed multi-year support and the development of the vision and brand identity for the Globus brands following the acquisition of Real stores. This was complemented by the establishment of the "digital" department store, as well as C-level sparring and advisory support.