Leading Retail Futurist
Not forecasts from a model — answers from 15 years of research, 4,000 consumer surveys, and conversations with CEOs in 12 countries.
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"We are facing the biggest transformation of the 2000s. It's good this way."
"The good thing about future problems is that they can be solved"
The answers do not come from a standard template or AI. They come from 4,000 consumer surveys, conversations with CEOs in 12 countries, and field research spanning from China to India.
I work and conduct research on the future of retail—initially at Matthias Horx's Zukunftsinstitut, and today at the institute The Future:Project as well as through my own project Zukunftsstudie Handel. Previously, I served as Managing Director of Strategy at the Hirschen Group. Today, I am a member of the Retail Advisory Board at the Federal Ministry for Economic Affairs and Climate Action, as well as an advisor and source of strategic insight for DAX-listed companies and major corporations such as Porsche, the Schwarz Group, EDEKA, Migros, L'Oréal, IKEA, and others.
What defines me: I don’t conduct research into hypes and what everyone already knows. Instead, I bring knowledge to bear on questions that too few people are currently able to ask. I highlight what is coming, but also what you can safely leave aside.
Featured in
I work on topics that later become known as trends.
While others bet on disruption, Europe possesses something rarer: security as an economic asset. In a world where trust is becoming the scarcest resource, this is no disadvantage. It is the next unique selling point.
If deployed incorrectly, AI’s productivity impact over a ten-year period stands at just 0.66%. Which innovations, future-oriented solutions, and visionary concepts will truly shape the business and retail landscape of tomorrow—and what is merely hype? A look at cutting-edge research, backed by concrete figures and examples.
Annual Trends are not fickle when they are well-founded; they are the deciding factor in whether you understand people and stand out from the crowd. Insights into the trends, solutions, and topics relevant to each industry are provided annually through research involving over 1,000 consumers, as well as proprietary research conducted in the USA, Europe, and Asia.
We are currently in a transitional era that allows us to rethink trade and our economy. And it all begins with the end of established patterns of success. We are entering our most innovative and successful economic period.
Ten-plus studies, reports, and contributions on the future of retail — data-driven, from original research.
New
6 retail trends for 2026/27
Buy Future:Guide Handel
Zukunftsstudie Handel ’24
Regenerative Growth · with Janine Seitz
Retail Report 2023
Zukunftsinstitut
Retail Report 2021
Zukunftsinstitut
Retail Report 2020
Zukunftsinstitut
Retail Report 2018
Zukunftsinstitut
Retail Report 2017
Zukunftsinstitut
Four ways I guide companies and teams into the future of retail. Everything from keynotes on trends for 2030 to C-level sparring on current retail trends, as well as brand positioning.
Feedback from over 300 talks in front of more than 200,000 people.
A captivating talk on disruption in retail, digitalization and individualization — and the new innovations and ideas emerging from it. Honest, with plenty of examples from the industry. Fantastic!
She understands consumers better than any agency we've worked with. Her fieldwork is worth its weight in gold.
Understanding our structure and speaking to our people isn't easy. Theresa is brilliant at it — empathy, entrepreneurial spirit and an unmatched vision. Truly unique.
Brilliant! On stage, in the boardroom, and 1:1 — and has been for years.
Theresa didn't just give a talk. She turned mindsets upside down, broadened horizons, and filled a room full of people with new energy. Inspiring, authentic, and long-lasting.
Theresa doesn't bring answers to things everyone already knows but hypes up. She asks the questions no one else even knows to ask yet.
From over 300 talks in front of more than 200,000 people.
Whether it's a keynote, sparring, or a study: tell me what you need. You'll hear back from me — not a back office.